24Nov 2017 by Steven Markham
The MAGIC of Motivation

The MAGIC of Motivation

Gamification
In the second part of this post about Motivation (PART ONE HERE), we'll explore Intrinsic Motivation.   Intrinsic Motivation This is where we do things for the sheer enjoyment of the task or the satisfaction we derive from doing it. In Self-Determination theory it is regarded as the purest form of motivation. For the purposes of Gamification, I have developed my own model of intrinsic motivators and… its MAGIC!     [caption id="attachment_195" align="aligncenter" width="595"] Markham's MAGIC Intrinsic Motivators[/caption]   Mastery The need to meet and overcome challenges and to ‘master’ skills Altruism The need to care for and help others Greater Meaning The need for legacy – to be part of something greater than oneself Independence The need for freedom and ability to make choices Community The need to…
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24Nov 2017 by Steven Markham
Getting Motivated

Getting Motivated

Gamification
                Gamification is all about Motivation; our drive to do things. We try to use Gamification to create motivating and engaging real-life experiences. Unsurprisingly, psychology has a lot to say about motivation and what drives us to do the things we do. The oft-quoted ‘Hierarchy of Needs’ developed by Maslow1 describes various levels of requirements we have as humans and argues that, unless the basic needs are satisfied, we are not motivated to aspire to the higher levels. Or, in a nutshell, if you are starving and cold your priority is not likely to be seeking a ‘sense of belonging’… Although Maslow’s model has been criticised, it is still a pretty good concept to keep in mind – if you don’t address the…
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