Gamification Intrinsic Player Types

Gamification Intrinsic Player Types

Gamification
Player Types In the previous post, I looked at Player Types that linked with Extrinsic (Carrot and Stick) motivation. "For a gamified system we need to tailor our design to the types of players that will be participating. Each of us as individuals have a certain way of looking at the world – we are subjective in our view. For this reason we need to consider what will appeal to our target audience and the sort of motivators that will work best". For the purposes of gamification, we will not be primarily focusing on the Extrinsic motivators whilst designing a gamified system but it is important to be aware of them and their Player Types. We focus instead on the Intrinsic motivators and this will be based on the MAGIC…
Read More
Gamification Player Types

Gamification Player Types

Gamification
Player Types For a gamified system we need to tailor our design to the types of players that will be participating. Each of us as individuals have a certain way of looking at the world – we are subjective in our view. For this reason we need to consider what will appeal to our target audience and the sort of motivators that will work best. As there are as many distinct personalities as there are people, we cannot possibly take into account every factor so we need to somehow generalise and group our players. We do this by defining ‘Player Types’, each of which has their own core motivators and views the world in their own way. There are many player classification systems and perhaps the best known one was…
Read More
The MAGIC of Motivation

The MAGIC of Motivation

Gamification
In the second part of this post about Motivation (PART ONE HERE), we'll explore Intrinsic Motivation.   Intrinsic Motivation This is where we do things for the sheer enjoyment of the task or the satisfaction we derive from doing it. In Self-Determination theory it is regarded as the purest form of motivation. For the purposes of Gamification, I have developed my own model of intrinsic motivators and… its MAGIC!     [caption id="attachment_195" align="aligncenter" width="595"] Markham's MAGIC Intrinsic Motivators[/caption]   Mastery The need to meet and overcome challenges and to ‘master’ skills Altruism The need to care for and help others Greater Meaning The need for legacy – to be part of something greater than oneself Independence The need for freedom and ability to make choices Community The need to…
Read More